Siba has produced this rousing video – its a bit English centric to be honest – but
In just under five minutes, the film delivers a simple, powerful message about British beer, articulated by some 25 brewers, as well as licensees, bar staff, barley farmers, hop growers and maltsters. It’s not just a ‘feel good’ movie, however: just three weeks away from the Budget, it also sends a stern warning about the ruinous effect of the government’s beer taxation policy. “Stop the duty increases –
show some pride in British beer”, implores a group of brewers in the film’s end frame.
The script was written by Pete Brown – so was a bit shocked there was not any swearing in it 😉