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Beer

Brains Original Stout

Brains have a new bottled beer Brains Original Stout (4.1%) that they have brewed just for Tesco Iam a bit fan of bottle stout and looking forward to tasting it – I saw it in my local Tesco already today – but bought a couple of bottles of their IPA (as it was BOGOF) Brains […]

Brains have a new bottled beer Brains Original Stout (4.1%) that they have brewed just for Tesco

Iam a bit fan of bottle stout and looking forward to tasting it – I saw it in my local Tesco already today – but bought a couple of bottles of their IPA (as it was BOGOF)

Brains Original Stout

Brains Original Stout

A new edition to the multi award winning collection from Brains Brewery. This is a classic, full bodied, flavoursome stout, brewed to an original recipe. It has bold chocolate aromas and complex roasted malt flavours with a balanced bitter taste that give a refreshing beer which is a perfect accompaniment to a hearty stew or a classic roast dinner.

Welsh brewer S.A Brain and Co Ltd has secured a deal with Tesco to supply 600 stores throughout the UK. From mid August Brains Original Stout – which was developed exclusively for Tesco – will be available in all larger stores, making it Brains’ biggest supermarket deal.

The brewer currently supplies all national branches of Morrisons, Sainsbury’s and Waitrose, as well as all Welsh Tesco stores. Paul Harvey, Head of Take Home, explains: “We’ve been working with Tesco in Wales for several years and, more recently, secured a deal to supply 100 English stores with SA Gold. This latest agreement will step change our business with Tesco in line with our ongoing objective of becoming a major player in the off trade market.”

By Andrew Wilcox

Andrew Wilcox is a freelance web developer and digital marketing consultant based in Penarth, Wales, with over 25 years of experience in the industry. He has worked on numerous large news websites and content management systems within the media sector, and now helps businesses of all sizes with web development, SEO and digital marketing. Andrew is also the founder of the nationally recognised Shed of the Year competition, now in its 20th year, which he grew from an online project into a television partnership.