I seem to blog about a lot about this brewery, but I suppose they are my local large brewer and do create a consistently good beer and Dark is my beer of choice if there are no guests on.
With all new things it does take a while to get accustomed to change especially for us real ale drinkers who are sometimes stuck in our ways.
But they are snazzy and dragony (?) so it’s getting the Welshness of the brand across, so they may grow on me.. but they go look like car ornaments a bit with the aluminium style tail – what do you think?
Welsh brewer S.A Brain and Co Ltd, famed for its much-loved SA, has completed a major re-brand of its cask ales as part of a wider plan to grow sales and market share throughout the UK.
The company will showcase the new designs at the Great British Beer Festival in August, with an on trade roll-out following soon after.
Brains began the re-brand process 12 months ago after identifying that the cask market was changing and product brand design would be even more important to future success. Richard Davies, sales and marketing director at Brains explained: “Cask ale is growing its share of the total beer market and the development of our range of cask beers is a key element of our growth strategy going forward, both within Wales and across the UK.
“Our current cask design has been in market since 2002 so, with more interest and competition in the category, we felt the time was right to modernise.”
After a pitch process, Brains recruited integrated branding and design agency Blue Marlin. Their brief: to evolve the brands, modernise the look, and create a unique design; all with the aim of engaging with new consumers and appealing to a wider demographic.